H&M was established in 1947 in VÃ¤sterÃ¥s, Sweden by Erling Persson, originally under the name of 'Hennes'. Now a world-renowned retail giant, the brand's philosophy is about striking a balance between fashion, quality and affordability. H&M's backpacks include everything from chic leather styles based on the latest trends to practical sporty rucksacks. Suede bucket bags and woven drawstring pieces also feature, with bold prints, fringing and rustic inspired details punctuating the collection. Shop the range right here.