G.H. Bass & Co is an American heritage label that specializes in quality footwear. Founder George Henry Bass set out on a mission in 1876 to create footwear that was 100 percent functional. The label has since become synonymous with adventure and endurance. American history is at the label's heart and runs right the way through its collections 'from its traditional Penny Loafers to its innovative, clear lace-ups that prove the brand can move with the times and hold on to its roots.