Launched in 2006, Genetic Denim is a Los Angeles-based label from designer Ali Fatourechi. After embarking on a US-wide tour for a year, meeting thousands of customers to find out what they wanted from their jeans, Fatourechi set out to make the perfect, impeccably fitting pair of jeans. Since then, fabric innovation, fit and sophisticated design have remained at the heart of each coveted collection. Genetic Denim pants are the ultimate choice for a high-style, comfortable and functional closet. You'll find everything from sleek, retro-styled corduroys to skinnies in bright, tartan prints, all in the best Italian, Japanese and Turkish fabrics.