The Elizabeth Hurley brand is inescapably tied in with the celebrity 'glamorous and stylish in every respect. The beachwear line was established in 2005 and is designed to take inspiration from Hurley's wanderlust for exotic destinations, from an obsession with summer and locations as far flung as St Tropez and St Barths. The aesthetic of the brand is chic but wearable and there are obvious jet set influences with a luxury undertone that permeates all the designs. This is a great line for women who are looking for elegant beachwear that is still stand out, from kaftans through to underwired bikini tops. The color palette is subtle, from monochrome through to jade, and the use of numerous prints and embellishments gives the range real personality.