Edun was established in 2005 and is the fashion brand set up by musician Bono, as well as his wife Ali Hewson. The ethos behind the brand is to promote trade in Africa with production being sourced for the various lines throughout the continent. The brand has built its foundations on fair trade relationships and helping Africa to build itself up as a thriving and self-sustaining continent. The love affair with Africa is evident throughout many of the Edun lines, from pants to shorts, with prints and colors that have a very definitive African vibe. The coats range from Edun is elegant and good looking, with alpaca blend designs and simple tailored looks in dark colors. Duffle coats, biker jackets and shearling coats are also part of the range.