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Chi Chi London has a glamorous aesthetic that is focused on cocktail, prom and evening dresses, both traditional styles and the more updated and cutting-edge pieces. The Chi Chi London look is designed to be accessible and easy-to-wear but, above all, eye-catching creating a look that will make the wearer stand out from the crowd. The label started life 25 years ago and since then has developed into a comprehensive choice for occasion and evening styles. Shop the Chi Chi London clothing range for plenty of the signature dresses, from floral-print bandeau dresses through to embroidered maxi dresses and directional laser cut looks.