Ethically minded Californian fashion brand Blue Planet launched its diffusion line Blu Moon in 2009, condensing the brand's trademark look into one select range. Inspired by beach culture, the line epitomizes quintessential Californian style with a selection of bohemian clothing that exudes a laid-back and relaxed vibe. Feminine, playful and flirtatious, look to Blu Moon's line of clothing for everything from delicate blouses to bodycon minis, crochet jackets to rompers. Effortlessly stylish and easy to wear, the line exudes the bohemian cool that the brand has become synonymous with. A must-shop label for beach-inspired summer style.