The latest label to emerge from London's East End, Bitching & Junkfood is a need to shop label for the young and fashion-forward. Dealing in everything from customized denim to PVC dresses with fur trim, this ultra hip label is becoming a port of call for the stars of the London style scene. Referencing everything from the punk subculture that first emerged in its home city to street style, its seriously edgy and effortlessly cool designs exude attitude. Think co-ords in holographic materials, bodysuits with net paneling and denim shorts encased in harnesses. Not for the faint of heart.