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Named after the French phrase 'bon chic, bon genre,' meaning good style, good attitude, BCBGMAXAZRIA is the vision of founder Max Azria. Dedicated to creating fun fashion that fuses the American spirit with European sophistication, the brand's looks are effortlessly cool yet feminine, with a range of apparel, accessories and footwear that has become a favorite with celebrities including Rachel Bilson and Eva Mendes. Choose from BCBGMAXAZRIA's range of cases to protect the essentials in style. iPad cases come in faux snakeskin envelope cases and leather notepad styles while mobile phone cases are colorful and functional with handy wrist straps.