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BCBGMAXAZRIA describes itself as a premier lifestyle collection for women and this brand has certainly established itself as one of the more accessible luxury lines on the market. Dynamic design and an ongoing evolution of style have come to define the looks from this brand, which is responsive to trends but also has a habit of setting them too. The aesthetic tends to veer towards glamour, rather than simple practicality, and there's no doubt that the higher octane looks have helped put the label on the map. However, BCBGMAXAZRIA also designs lines of luxe closet basics, such as the selection of bikinis, which is elegant and chic.