Established in 2009, BCBGeneration is a fun and distinctive label. Described as the 'it-girl's go-to label', the brand produces a range of stylish and youthful clothing for the glamorous woman. Edgy and contemporary, BCBGeneration rings are serious eye candy. Featuring the label's signature use of affirmative text within designs, these rings are unique and exude attitude. Make a statement with a BCBGeneration ring.