Established in 2010 by Erik Frenken, Avelon is the Amsterdam-based label revered for clothing that blends directional style with high fashion. Creating casual silhouettes with a twist, the label juxtaposes fabrics and textures, using unusual and unexpected detailing to creating something 'beautifully different'. With an emphasis on wearable and effortless clothing, the label's collections comprise high-quality staples. Its dresses continue this signature style, with the easy-to-wear silhouettes given an interest through layering of different materials and contrasting fabrics. Think asymmetric styles made in jersey and tulle, and wool dresses with leather panels.