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Los Angeles-based designer Ariel Gordon Maffei launched her eponymous label in 2009. Beginning as an escape to her fast-paced job as a Hollywood publicist, jewelry soon became more than a passion when she designed to study metalwork and stone-setting in San Francisco. With the aim to create simple yet statement pieces that easily transition for day to night, Ariel Gordon's collection of necklace can be defined by sleek gold designs detailed with rubies and turquoise stones, handcrafted in Los Angeles.