Alternative apparel is a very considered brand. A lot of thought has gone into the products from the label, which states that it approaches design from the fabric up. 65 percent of the brand's designs use sustainable materials and the label has made a commitment to low impact production. Fabrics lie at the heart of the brand, not just literally but also with respect to its mission, which is fabric innovation of all sorts. 100 percent organics, eco blends and breathable fabric designs all feature in lines that have been considered from fiber to finish. The hats range from Alternative Apparel includes caps, beanies and wide brim designs.