Evi Berberi | 11.14.18 | Events

Win Some Of This Year’s Rarest Sneakers With GOAT’s AR Black Friday Event

Online sneaker marketplace GOAT is driving the hype surrounding Black Friday this year with the launch of its highly-anticipated Black Friday Drawing. Following the success of last year’s event, in which GOAT offered up to $10,000 of purchasing credit and chances through raffles to buy coveted pairs of sneakers like the  Off-White x Air Jordans, this year the brand aims to do Black Friday, bigger and better than ever. Designed to build anticipation in the lead-up to the shopping holiday of the year, for the first time ever, the brand is introducing Augmented Reality into its app experience. The AR technology will aim to encourage users to explore 125 of the Greatest Of All Time sneaker destinations around the world in order to be in with a chance of winning one of the 1,000 prizes on offer.

Up for grabs are free sneakers which will include coveted models like the Air Jordan 1 Retro High OG ‘Shattered Backboard,” and KAWS x Air Jordan 4 Retro Black. And like last year, users will also be able to win up to $10,000 credit prize and exclusive sneaker packs which have been curated by celebrities.

So how do you get in with a chance of winning? Well, first things up you need to be logged into the GOAT app, where once you are signed up, you will be assigned a 100 tickets. Each ticket puts you into a draw of winning a prize and so the more tickets you have, the higher your chances are of winning – which is where the fun begins. To get more tickets, you have to earn them by exploring GOAT’s worldwide sneaker culture map and find and share the location-specific AR objects to social media. The 3D objects you’ll be able to find will be the “Greatest of All Time” spinning text graphic, a newspaper and many more, with GOAT encouraging users to turn on their app notifications in order to get more discovery hints.

Aside from finding the 3D objects, by signing up the app, users will also be able to use GOAT’s sneaker map to explore and learn about 125 key sneaker locations. From historic sites tied to iconic athletes like Michael Jordan, Serena Williams, and Muhammad Alim, to streets that represent milestones throughout technology and sport, the interactive map will enable users to fully immerse themselves in the history of sneaker culture.

To be in with a chance of winning, you must have the GOAT app downloaded for either iPhone or Android and enter the drawing between November 9 until November 22, which is when the competition ends. Winners will receive an email and push notification on Friday, November 23 at 12 PM PT.

On your marks, get set, get gaming.


Evi Berberi

Evi Berberi is fashion content editor at lyst.com. She studied Advertising Design and holds an MA degree in Strategic Fashion Marketing from LCF. She is interested in fashion related topics with a focus on innovative technology, sustainability and luxury fashion industry. You’ll see her writing about exciting collaborations and trending technologies.