Morgane Le Caer | 07.31.19 | Celebrity
Celebrity Influencers Were the Most Powerful Forces in Fashion This Quarter
Between high-profile partnerships and perfectly timed Instagram content, celebrities have been the driving force behind some of the most powerful fashion moments of the last three months. A-listers like Beyoncé, Jeff Goldblum, and Khloé Kardashian have had an undeniable influence on shopping behaviours, creating new cult products that are now ranking amongst some of the hottest items of the quarter in the latest Lyst Index.
In April, Beyoncé revealed that she was working with Adidas on a multi-layered partnership: along with relaunching her Ivy Park athleisure brand, she would also be co-creating new performance and lifestyle products for the German brand.
Following the announcement, Adidas’ social impressions grew by 61% within 24 hours, global searches increased by 31% over the quarter, and Adidas and Ivy Park moved 3 and 140 positions up the Index respectively.
Meanwhile, when Beyoncé shared a photo of herself wearing the Adidas x Ji Won Choi striped jersey bodysuit on Instagram, searches for red bodysuits spiked 183%; the exact Adidas piece, which retails at $56, has been sold out ever since.
Tie-dye has been one of the most popular trends of the year so far, having seen a constant growth in demand since January; Polo Ralph Lauren’s t-shirt enters the Lyst Index as the 8th hottest women’s product of the quarter.
As seen on Gigi Hadid, Adwoa Aboah and Nina Suess, the brand’s entire collection of acid-hued psychedelic twirls — which includes t-shirts, polos, and hoodies — has been a global hit since its launch.
Prada’s playful take on the Hawaiian shirt is the unexpected, viral menswear hit of the Summer so far. Retailing at $1,790 and championed by everyone from Jeff Goldblum to Pusha T, the banana and flame-print shirt enters the Index as the third hottest men’s product of the quarter.
Since being put on the fashion map, it has inspired over 155,000 searches for printed shirts between April and June. Meanwhile, global searches for Prada shirts were up 36% in June.
Cow-print has been having a moment this year, with everyone from Meghan Markle to Dua Lipa adding it to their wardrobes.
With both Kylie Jenner and Khloé Kardashian posing in the Onia x WeWoreWhat Danielle cow-print swimsuit on Instagram, searches for the brand grew by 33% in May; the exact swimsuit is now completely sold out in every single style and colour that it comes in.
To learn more about who and what made the trends this quarter, take a closer look at the latest Lyst Index here.