Morgane Le Caer | 08.14.19 | Events
The 6 Brands That Got Everyone Searching After Copenhagen Fashion Week
Following a week of fashion shows in Copenhagen, Lyst’s data team monitored how the Scandinavian street style influenced shoppers all over the world — and the results are in. These are the 6 brands that took over the streets of the Danish capital and that got everyone searching.
Dubbed the new “Old Céline,” Bottega Veneta has been benefiting from a strong renewal in interest since British designer Daniel Lee joined as the brand’s new Creative Director. His takeover has turned Bottega Veneta into one of the most talked-about fashion brands of the year: searches on Lyst are up 71% quarter on quarter, with one of the label’s bags taking the fifth spot in the Hottest Women’s Products in this quarter’s Lyst Index.
Worn by many Fashion Week attendees, Bottega Veneta’s “The Pouch” clutch appeared to be one of the most popular items on the streets of Copenhagen. Within a week, searches for the accessory increased by 68% on Lyst, making bags the most searched for category within the brand.
Ganni remains a firm favourite among Fashion Week goers thanks to its colourful pieces. Demand for the Copenhagen-based brand saw a big increase following a busy week of fashion shows: the label was searched over 2,000 times on Lyst in just 7 days.
With a 23% pageview increase on Lyst, dresses continue to be one of the top-performing categories for the brand. The Ganni checked seersucker dress is the latest “It” product for the label, with searches for the specific piece jumping 101% month on month.
A popular choice among women with a penchant for slightly more feminine styles, Cecilie Bahnsen’s frilly and embroidered pieces have been spotted on the likes of Pernille Teisbaek and Bettina Looney.
On top of being loved by Fashion Week attendees, Cecilie Bahnsen has also become one of the fastest rising brands on Lyst: searches for its dresses are currently up 90% month on month.
Stine Goya, another Copenhagen-based brand, might have been on everyone’s fashion radar for over a year, but demand for its stylish dresses and occasionwear doesn’t seem to be slowing down. Following Copenhagen Fashion Week, searches for the brand increased by 130%, with three of its most popular dress styles (the Clarabelle, the Freesia, and the Jasmine) being breakout searches since July.
Saks Potts made waves earlier in July when Spanish singer Rosalía shared a few photos of herself wearing the Danish brand’s signature Foxy coat. Within the next few weeks, Lyst noticed a surge in traffic and a 1,328% increase in pageviews for the label.
Demand for Saks Potts’ Foxy coat remains strong despite the current season, with an average of 160 views per day.
By Malene Birger
Bringing a more artistic angle to contemporary classics, By Malene Birger is yet another Danish brand that has been going from strength to strength thanks to its elegant dresses and stylish bags.
Following a packed week of fashion shows in Denmark, searches for the label grew by 37% on Lyst.