Morgane Le Caer | 05.22.19 | Celebrity
Sneakers Top the World’s Hottest Women’s Products List in Q1
Footwear officially remains one of the hottest product categories in womenswear. Having been searched every 2 minutes on Lyst since the beginning of January, the Alexander McQueen oversized sole sneakers top this quarter’s hottest women’s products list, followed by the Gucci Ace sneakers and the studded Chloé Sawyer slides.
Meanwhile, for the first time ever, a sporting hijab has entered the Lyst Index as the 7th hottest product of the quarter. While it feels reductive to label a hijab as a “hot fashion product,” the Nike Pro Hijab became one of the world’s most wanted items in the first quarter of 2019 thanks to a 125% rise in demand on Lyst.
This quarter, statement accessories have also been driving “heat” amongst millennial customers. Following on from the revival of small, bouji hair accessories, Prada’s stud-embellished headband has been a bestseller, being responsible for a 300% increase in searches in just two months and inspiring numerous copycat versions sold at every price point.
The pocket-sized Jacquemus Chiquito bag, which became an instant fashion meme the moment it appeared on the runway, also makes the list; it sparked thousands of searches on Lyst following its release, boosted the brand’s social impressions by 1,831%, and sold out across online retailers in multiple colourways.
Another trend-led piece to have entered the list as one of this quarter’s most popular products is the Proenza Schouler tie-dye turtleneck. With a 154% rise in searches on Lyst and over 32,000 social mentions in the first three months of 2019, “tie-dye” is one of the fastest growing fashion search keywords of the year so far.
Watch the video above to discover the 10 products that made it onto the Hottest Women’s Products list, and read the full Lyst Index report to learn more about who and what made the trends in Q1.