Royal Tour of South Africa:
Meghan Markle’s Immediate Impact on Fashion Is More Tangible Than Ever

On Monday, Prince Harry and Meghan Markle touched down in South Africa for the start of their first royal tour as a family of three, and the Duchess of Sussex’s outfits have already had a strong influence on shoppers around the world. Lyst’s data team has been monitoring search data over the past few days, and these are the key looks that instantly sent people searching and browsing online.

Meghan’s Staud Dress

On the second day of the royal tour, Meghan stepped out in a khaki Staud dress, which sparked a 625% rise in searches for the brand’s dresses in less than 48 hours.

Meghan’s Madewell Denim Jacket

Going a bit more casual while visiting Waves for Change at Monwabisi Beach, the Duchess of Sussex opted for a denim jacket by Madewell — and within 24 hours, the brand saw an 80% rise in demand on Lyst.

Meghan’s Club Monaco Dress

When presenting baby Archie to the Archbishop Desmond Tutu, Meghan wore a printed Club Monaco dress that made waves. Now sold out, searches for the specific piece rose by 570% over the past 24 hours.

Meghan’s Black Jumpsuit

Later the same day, the duchess swapped her printed midi dress for a black jumpsuit, which also sparked interest — searches for black jumpsuits are currently up 384% on Lyst, with belted cropped styles being the most popular with shoppers.

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