Morgane Le Caer | 08.08.18 | Product Launches
Pharrell Williams and Adidas Originals Take To East Africa for a FW/18 Capsule
Wanderlust wanders inspires us all to search for secrets of the earth. As our stomachs rumbling for the world of new, the pursuit of paths yet to be explored capture our hearts, our minds, and our imagination.
The desire to travel is a human condition. The symptoms include raptures in creativity. Like a gust of wind, Pharrell Williams and Adidas Originals have once again caught the bug. The pair has been globe-trotting, rumbling cross continents. This time, we are East African Bound.
Sunshine she’s here, the drop of “SOLARHU” makes a break. Pharrell revealed a lookbook showcasing a collaborative Fall/Winter 2018 capsule.
The news comes fresh off the heels of the drop of colorways including Tennis Hu V2 styles and “MOTH3R” NMD Hu. The capsule is set to go on retail on August 18th in Adidas Original flagships and www.adidas.com.
The rapper was largely inspired by East Africa’s synergy with running. The collaborative capsule with Adidas Originals acts as a platform to celebrate the sport. In a climate where vivid vibrancy echoes, Pharrell details how the drop of “SOLARHU” draws creative departure points from East African culture.
Most particularly, East African prints and colors resound in the design of the clothes and footwear.
Exuding eccentricity that pays homage to the region, a double-layered TT FZ Jacket features a graphic print across the chest and is presented as a woven track top. Here, a kente cloth that is intrinsic to African culture is used.
The Tennis Hu V2 silhouettes celebrate color whilst the “MOTH3R” NMD Hu is dressed in ribbed Primeknit fabric.
The lookbook itself is bright and bold. Williams uses color to pay tribute to African flags including Togo, Ghana, Guinea, and Benin. By consequence, yellow, red and green as energetically expressed in the lookbook.
Africa has a prevailing inspiration source across design industries. Blank Panther’s debut on screen has seen the proliferation of Afrofuturism. Culturally compelling and largely inspired by science fiction, African art and music has been directly influencing fashion, design and technology.
On reflection, the American’s rapper creative passport is well worn. Previous adventures have included a voyage to India where the pair celebrated the ancestral Hindu festival, Holi. With a message we are ‘connected by hue’, it was collaboration defined by the celebrating the conjoining power of color. Last November, the singer’s collaboration with Adidas Originals saw us hiking the mountains of sun-saturated LA. Unveiled at last year’s ComplexCon, Pharrell dropped the Pharrell Hiking collection. In this vibrant collection, the rapper launched an exclusive NMD HU Trail shoe in conjunction with training gear.
Pha-real, summer is heating up with East African feels. Solar Power FTW.