Morgane Le Caer | 01.18.18 | Pop-ups

Off-White Announces Customization Pop-up To Open In Tokyo

Just a day after its ‘Business Casual’ FW18 menswear show in Paris, Off-White c/o Virgil Abloh has announced details of an exclusive pop-up shop in Tokyo that will be open from January 24 through February 6.

Titled ‘In Order’, the temporary space will be in the men’s hall of department store Isetan, located in Shinjuku, and will only be open to those who have signed up to attend via the Isetan website. The admission lottery will be open from January 16 – 22 in time for the pop-up’s opening on January 24.

Posting the news over on its official Instagram page, the label made known that the pop-up will focus on customization via a video demonstrating the process that will happen in store.

A limited collection will be on sale and each item will be printed with a number in the order of which it was purchased. Though details of the exact pieces that will make up the range have not yet been announced, the video posted on Off-White’s Instagram suggests T-shirts will make up part of the offering.

‘In-Order’ by Off-White c/o Virgil Abloh will be open at Isetan, Shinjuku, Tokyo, from January 24 – February 6 2018.


Morgane Le Caer

Morgane Le Caer is Fashion Insights Reporter at She studied English Literature & Foreign Civilisations at UCL, before spending four years writing fashion, beauty, celebrity, and lifestyle content at Popsugar. You’ll see her writing about the biggest events and latest trends taking over the fashion industry.