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The Most Stylish Sports 2018

1. Tennis
2. Hiking
3. Surfing
4. Basketball
5. Skateboarding
6. Soccer
7. Cycling
8. Yoga
9. Dance
10. Skiing

Tennis

The look

crisp polos, bright whites, pleated skirts, tailored performance wear, tennis shoes, wristbands

Brands known for the look

Search and current demand

Fashion searches including the word ‘tennis’ are up 59% year on year.

Tennis skirts, tennis dresses, and men’s tennis shorts are the most wanted items.

The following day after Serena Williams wore Valentino sneakers under her Valentino dress at Prince Harry and Meghan’s wedding reception, searches for valentino sneakers increased by 81%.

Lyst has 3215 results for ‘tennis’ related items, a 15% increase in volume year on year.

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Jean René Lacoste
The French tennis player and businessman is known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929.

Roger Federer
Known for his iconic partnership with Nike (which included his own logo), the Swiss tennis player has since jumped ships, signing a new deal with Uniqlo this summer.

Serena Williams
Redefining the boundaries between sports icon and fashion, she launched her own clothing line and is known for daring outfits on court.

2018 fashion references

  • Outdoor Voices new tennis capsule collection
  • Adidas and Palace team up for tennis collection
  • Phillipp Plein tennis-inspired collection at Men’s Fashion Week
  • Ralph Lauren capsule collection inspired by the heritage of Wimbledon
  • Forever 21 collaboration with Wilson tennis
  • Virgil Abloh designs Nike ‘Queen collection’ for Serena Williams

As seen on

Amy Winehouse, Jesse Metcalfe and Drake.

Hiking

The look

fleeces, shell jackets, anoraks, cargo pockets, chunky fasteners, hiking boots, backpacks

Brands known for the look

The North Face, Arc’teryx, Patagonia and Yves Salomon logos

Search and current demand

Searches for ‘hiking boots’ are up 67% year on year.

The most wanted crossover fashion brands are Patagonia and The North Face. Logo pieces are driving demand.

Lyst has 3275 results for ‘hiking’ related items.

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Bear Grylls
No man has made two-tone khaki look as cool as the British adventurer Bear Grylls. His collection of nylon jackets and palette of neutral basics prove that substance never has to be without style.

Hillary Clinton
The American Politician turned to hiking in nature after her election upset in 2017. She has since made a strong case for bringing back the fleece jacket.  

2018 fashion references

  • Lanvin’s cargo shorts and bungee cord fastenings
  • Gucci and Chloe’s new age hiking boots
  • Prada’s winter fleeces
  • Teva’s ‘ugly’ sandals

As seen on

Alessandra Ambrosio, Rita Ora, Zendaya and Miley Cyrus.

Surfing

The look

surf pro sweatpants, caps, board shorts, bikinis, wetsuits, neoprene bathing suits, bucket hats, ponchos, hoodies, surf vests, surf backpacks, flip-flops, hibiscus print, tropical patterns, statement logos

Brands known for the look

Roxy, Billabong, Quiksilver, Hurley, Rip Curl, Rusty, Reef, O’Neill logos

Search and current demand

Fashion searches including the terms ‘surf’ ‘hibiscus’ and ‘tie die’ are collectively up 45% year on year.

On average, a hawaiian shirt is being searched for every 12 minutes on Lyst.

Lyst has 2449 results for ‘surf’’ related items.

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Kelly Slater
The 11 times world surf league champion, is often regarded as the most successful champion in the history of the sport. He maintains a unique sense of style that has been inspired by his peripatetic lifestyle.

Cameron Diaz
The American actress rose to fame in roles such as My Best Friend’s wedding but she later became known for her surfing talents and many of her movies have been filmed in Hawaii. In the Charlie’s Angel’s sequel, Cameron performed her own surfing stunts.

As seen on

Lindsay Lohan, Reese Witherspoon, Georgia May Jagger, Gerard Butler, David Beckham and sons.

2018 fashion references

  • Surf-style hibiscus prints featured in the Gucci, Coach, Baja East, Fenty Puma, and Michael Kors shows
  • Kim Jones’ last show as artistic director of Louis Vuitton menswear was surf-inspired, with models in Hawaiian shirts carrying surfboards
  • Vionnet x Marc Quinn sustainable surf 2018 collection
  • Billabong partnership with Iggy Pop for surf, punk-influenced Spring 2018 collection
  • Rip Curl collaborates with Tits Up to create capsule collection of co-branded swimsuits and t-shirts
  • Chanel, Michael Kors, MSGM and Ralph Lauren all displayed tie-dye in their spring and fall 2018 collections
  • Chunky shell necklaces made an appearance at the Prada men’s spring/summer spring 2018 show and are now trending as a statement women’s accessory

Basketball

The look

oversized vests, mesh, high top sneakers, long line shorts, three quarter length basketball leggings

Brands known for the look

Nike, Air Jordans, Wilson and Under Armour logos

Search and current demand

Fashion searches including the word ‘basketball’ are up 20% year on year.

Exaggerated, oversized sportswear styles are increasing in popularity.

Lyst has 2830 results for ‘basketball’ related items.

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Michael Jordan and Russell Westbrook

Michael Jordan
The former American basketball player forever changed the future of athletic footwear with his partnership with Nike. Instantly recognizable, the cultural impact of Air Jordans reached far beyond basketball.

Russell Westbrook
The basketball player was the first to be awarded winner for Best Style at the NBA’s 2018 Awards Ceremony.

2018 fashion references

  • Adidas’ Crazy Boost You Wear sneakers
  • Victoria Beckham partnership with Reebok to design a collection inspired by ex-Lakers basketball icon, Shaquille O’Neal
  • Bristol Studio x Adidas collection dropping this November
  • New Balance relaunching basketball category, with Gordon Hayward
  • LeBron James and Nike teamed up for Harlem Fashion Row Style Awards

As seen on

Jourdan Dunn, Rihanna, Jay Z and 50 Cent.

A guy playing basketball

Skateboarding

The look

skate shoes, cult brand T-shirts, jeans, khakis, over shirts,caps,beanies, skate deluxe backpacks

Brands known for the look

HUF, Vans, Palace, Supreme, Dickies, DC shoes, Obey and Nike SB logos

Search and current demand

Cult skate brands Supreme and Palace are the driving force behind the industry’s obsession with streetwear and its hype culture.

Searches for ‘skater tees’ and ‘skate shoes’ combined are up 47% year on year.

Lyst has 1463 results for ‘skate’ related items.

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Rob Dyrdek
The entrepreneur and former American professional skateboarder has since turned his time to acting, producing and even appearing as a reality TV star. The eternal skaterboy, he is rarely seen without a cap and hoodie.

Tony Hawk
The OG skater of our time, he helped transform skateboarding into a global culture, inspiring a generation of skate icons to merge street culture with athletic wear.

2018 fashion references

  • Vans partnership with Van Gogh Museum
  • Ikea launched its first skateboard, as part of a series of furniture and clothing items influenced by street culture in Southern California
  • Vans launches ‘Girls Skate India’ campaign 
  • Ishod Wair collaborates with Nike to release Nike SB Dunk Low, featuring mismatched colours

As seen on

Jaden Smith, Selena Gomez and Cara Delevingne.

A guy skateboarding

Soccer

The look

casuals, terrace style, retro team shirts, stripes, football scarves

Brands known for the look

Search and current demand

Searches for ‘football scarves’ and ‘soccer scarves’ collective are up 89% up from this time last year, potentially due to World Cup fever.

Searches for ‘waistcoats’ surged during the World Cup due to the ‘Gareth Southgate effect’.

Fashion searches using the words “football” and “soccer” are up a massive 340 per cent year on year.

Lyst has 2084 results for ‘football/soccer’ related items.

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David Beckham
Everyman’s sports hero and Calvin Klein pin-up, the former soccer/football star has transformed his sporting career into a luxury fashion empire.

Christiano Ronaldo
Cristiano Ronaldo is considered one of the best footballers/ soccer stars of our generation. With 139 million followers on Instagram, he’s a powerful fashion influencer for the brands he chooses to champion.

As seen on

Drake, Lady Gaga, Justin Bieber and Rachael Wang.

2018 fashion references

  • Burberry’s collaboration with Gosha Rubchinskiy; a limited edition collection inspired by 90s soccer/football and youth culture
  • Japanese designer Yohji Yamamoto designed Real Madrid’s UEFA Champions League kit
  • House of Holland and Versace’s collections featured soccer/football shirts and intarsia football scarves
  • Héctor Bellerín’s appearance at London fashion week earlier this year
  • David Beckham’s appointed role as ambassadorial president of the British Fashion Council
  • Martine Rose’s 1990s-inspired sports kits
Woman playing soccer

Cycling

The look

lycra, cycling shorts, cycling padded shorts, windproof jackets, gloves, cycling jerseys

Brands known for the look

Castelli, POC Sports, Louis Garneau, Pas Normal Studios logos

Search and current demand

Searches for ‘cycling shorts’ and ‘bike shorts’ are up 75% year on year.

Searches for ‘neoprene’ items have increased by 41% since this time last year.

Lyst has 538 results for ‘cycle’ and bike related items.  

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Bradley Wiggins and Lance Armstrong

Bradley Wiggins
Wiggins is often referred to in the media as the most decorated British Olympian. The Bradley Wiggins effect has seen people copy the Team GB cycling champion’s iconic ‘mod’ style.

Lance Armstrong
At the height of his championship cycling career, Lance Armstrong was the face of Nike’s huge global Livestrong campaign. A doping scandal meant he was later dropped by his sponsors.

As seen on

Matt Damon, George Clooney, Patrick Dempsey and Jennifer Aniston.

2018 fashion references

  • Bradley Wiggins launch of the new “Le Col by Wiggins” clothing brand
  • Mark Cavendish launches CVNDSH- Specialised clothing collection
  • Naomi Campbell striding down the catwalk in a pair of world champion-esque white cycling shorts at the spring/summer 2018 “Off-White” show
  • Male models wearing lycra at the Fenty Puma By Rihanna Runway 2018
  • Kourtney Kardashian’s breakout Coachella moment wearing lime green Yeezy season 7 cycling shorts
  • Dua Lipa wearing cycling shorts over a moon print bodysuit in Tokyo

Yoga

The look

athleisure-wear, leggings, sports bras, loose jersey, bright yoga mats

Brands known for the look

Search and current demand

Searches for ‘athleisure’ have skyrocketed over the past few years.

Searches for athleisure items peaked in 2017 and this summer, searches for athleisure are still 40% higher than they were 2 years ago on Lyst.

Lyst has 3728 results for ‘yoga’ related items.

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Kate Hudson and Gwyneth PaltrowKate Hudson
The American actress, author and businesswoman, is a yoga fanatic – she has even her own activewear line, Fabletics.

Gwyneth Paltrow
Hollywood’s most holistic starlet, is founder of the health and wellness empire Goop.

As seen on

Jessica Biel, Jennifer Aniston, and Matthew McConaughey, Justin Timberlake, Meghan Markle and Kate Middleton.

2018 fashion references

  • Emilia Wickstead first activewear collection
  • Serena Williams’  athleisure and yoga line
  • Adidas new recycled ocean plastic yoga wear collection

Dance

The look

leotards, tulle, leg warmers, ballet slippers, bloch classic sneakers

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Brands known for the look

Bloch, Capezio, G. Repetto, Sport and Danskin, Ballet Beautiful logos

Search and current demand

Demand for tulle and tutu skirts has risen, with searches up 77% in the past 6 months.

Lyst has 677 results for ‘dance’ related items.

Leotards are the most sought after dance item currently with over 1000 searches per week worldwide.

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Misty Copeland
Misty Copeland has won a lot of firsts, including being the first African American principal dancer for the American Ballet Theatre. Proving that the worlds of fashion and dance are intrinsically linked, she has since become a Broadway leading lady; an Under Armour spokeswoman and is a regular on best-dressed lists.

Sergei Polunin
The Ukrainian ballet dancer and model abruptly quit in 2012 but came back with a bang after featuring bare chest in Hozier’s “Take Me To Church” video. The four minute solo went viral and the rest was history.

As seen on

Catherine Zeta-Jones, Emily VanCamp and Patrick Swayze.

2018 fashion references

  • Erdem’s costumes for the Royal Ballet
  • Wayne McGregor collaborates with fashion brand COS
  • Sophia Webster’s Fall 2018 collection was all about dance
  • Jacquemus makes the La Bomba collection dance, unveiled in September at Paris Fashion Week
  • H&M Summer/Spring collection inspired by urban grace and intrinsic minimalism of Japan, presented at Paris Fashion Show 2018
  • Men’s Fashion Week Fall 2018 in London featured ice-dancing, considered to be a preview for the 2018 Winter Olympics
  • Rag and Bone skipped runway show, showcasing its spring collection with a dance video titled “Why Can’t We Get Along?”
  • Christian Combs and Quincy Brown took in the dance display for the debut of Christian Louboutin’s performance sneakers
A woman dancing

Skiing

The look

thermals, gloves, waterproof trousers, snow boots, turtlenecks, puffer jackets, neck gaiters

Brands known for the look

Search and current demand

Searches for ski related items are up 43% year on year.

Skiing is the most expensive of the ten sports to shop for. The average spend on a piece of skiwear is £360 / $457.

More skiwear searches come France than anywhere else in the world.

Lyst has 746 results for ‘ski’’ related items.

Ski inspired fashion items include: Ski jackets, ski trousers, ski gloves, scarves, beanies, thick socks, thermals.

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Bode Miller and Lindsey Vonn

Bode Miller
Olympic Skier Bode Miller made his first foray into fashion by partnering with Luxury skiwear brand Aztech Mountain as their Chief Innovation Officer.

Lindsey Vonn
The world-champion alpine skier has been included in Sports Illustrated’s Fashionable 50 and has even launched her own signature collection with Under Armour.

As seen on

Gwen Stefani, Madonna, Kim Kardashian and Kanye West.

2018 fashion references

  • Chanel launched Coco Neige, a ski line
  • Norman Foster and Rapha cross country ski-wear collaboration
  • The US Team’s Marvel inspired ski line at the Winter Olympics
  • Moncler partnered with Simone Rocha to present a collection at Milan Fashion Week that featured pink down jackets
A man skiing

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