Lyst Fashion Data Trends

About the data we hold

Lyst is a global fashion search engine that enables users to search thousands of online fashion stores at once, bringing together 5 million products from 12,000 of the world’s leading brands in one place.

Last year over 70 million shoppers from 120 countries chose to start their search on Lyst.com. By aggregating 1000s of the best deals for the best products, customers can find everything from premium luxury to high street and all that’s in between.


As the world’s leading fashion search platform, Lyst tracks more than 10 million global searches a month, crunching queries, page views and sales statistics every minute, and we use this extensive data to help the fashion industry discover key insights about shopping trends.

Our rich search data covers designers, products, colours, customer shopping behaviours and specific search terms. From celebrity culture, emerging trends and worldwide fashion movements, Lyst is a unique source of global fashion intelligence for industry, press and consumers.

Being the authority on fashion means that Lyst’s data has been featured in media publications across the globe from fashion bible Vogue to respected news channel BBC. In the past Lyst has collaborated with one of the leading voices in the fashion industry, Business of Fashion on our annual Lyst Index and much of our fashion statistics provide a real time snapshot of changing consumer attitudes and popular culture trends.

Our commitment to research

With untapped access to such a rich vein of data, Lyst is absolutely committed to making this information available to any and all fashion, business and marketing students to help them excel and succeed in their studies.

Students, professors and graduates can request access to our data by completing the form below.

The Royal Wedding Effect

Source: @bsaliah Instagram

“17,000 people searching for a yellow Stella McCartney dress in the 48 hours after the wedding”

Royal wedding effect: Amal Clooney’s Stella McCartney dress was the most searched for outfit with 17,000 people searching for a yellow Stella McCartney dress in the 48 hours after the wedding. Subsequent traffic to Stella McCartney for dresses increased by 3000% compared to the previous day after Meghan Markle wore a bespoke evening gown for the wedding reception.

Fruit inspired fashion trends

Source: @miss_avocats Instagram

“Avocado is currently the top most searched for fruit on Lyst with searches up 11%”

Instagram searches: As the wellness trend continues to increase in popularity with leading Instagram influencers, so have searches for fruity inspired fashion. Interest in watermelons hasn’t wavered with searches up 140% YoY predominantly for accessories like phone cases and bags. Similarly searches for banana inspired clothing and accessories has grown by 19% with avocados still proving popular with searches up 11% on this time last year.

Further information

Please allow at least 2 -4 weeks for us to provide the data requested. Please submit any data requests in English only. Due to privacy concerns, if we determine that meeting your request will involve the release of confidential data, we may require that you sign a non disclosure agreement. We will contact you if we require your completion of this additional form. Please note that if you use Lyst data, you must credit ‘global fashion search platform Lyst’ as well as adding a link to the website.


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