Morgane Le Caer | 08.02.19 | Product Launches

Luxury Beach Wear Took Menswear by Storm This Quarter

With Summer comes the search for hot weather-friendly clothing, which has translated into a rise in global demand for updated vacation essentials. Among the Hottest Men’s Products featuring in this quarter’s Lyst Index are a short-sleeved shirt, swimming trunks, and pool slides, which respectively rank third, seventh and tenth.

An Image of a Man Wearing the Prada Banana Flame Print Shirt

Image by Adam Katz Sinding

The New Hawaiian Shirt

So far this Summer, Prada’s playful take on the Hawaiian shirt has been a viral hit. Retailing at $1,790 and championed by everyone from Jeff Goldblum to Pusha T, the banana and flame-print shirt is the third hottest men’s product of the quarter.

Its popularity has inspired over 155,000 searches for printed shirts from April to June; meanwhile, global searches for Prada shirts were up 36% in June, with the brand moving up one place in the Hottest Brands list into 5th position.

Luxury Pool-Side Fashion

Luxury pool-side fashion items saw a rise in demand this quarter. Over the three-month period, shoppers turned to discreet logos with Prada’s bucket hat, Gucci’s swim shorts, and Versace’s slides, which now rank amongst the world’s hottest men’s products.

With seasonality being an important factor, these popular luxury products also inspired a larger trend: global searches for slides, swim shorts, and bucket hats were up 32%, 51%, and 64% this quarter respectively.

The Rise of the Luxury Suitcase

With luxury travel bags slowly but surely becoming an accessory like any other, a suitcase has entered the Index for the first time this quarter, in ninth position.

Thanks to numerous celebrity endorsements, as well as a series of high-fashion collaborations with Supreme and Off-White, Rimowa has been stimulating global demand. Averaging 80,000 monthly searches, Rimowa is the most searched for luggage brand on Lyst this year, with search volume spiking 37% in June.

To learn more about who and what made the trends this quarter, take a closer look at the latest Lyst Index here, and check out the other products that made it onto the Hottest Men’s Products list in the video below.


Morgane Le Caer

Morgane Le Caer is Fashion Insights Reporter at She studied English Literature & Foreign Civilisations at UCL, before spending four years writing fashion, beauty, celebrity, and lifestyle content at Popsugar. You’ll see her writing about the biggest events and latest trends taking over the fashion industry.