Last night marked the end of 2018’s Love Island, the most talked-about show on British TV. Millions of us have watched the islanders couple up, break up and make up, and data shows we’ve been paying close attention to the Islanders’ outfits too.
Over the last 8 weeks, global fashion search platform Lyst has been monitoring UK fashion search and sales patterns online, analysing the public’s reaction to Love Island fashion. To compile this report, we looked at Google and Lyst searches for the exact match outfits as seen on the contestants, as well as spikes in demand for ‘halo effect’ lookalike Love Island trends and products.
Missguided’s sponsorship of the show has sent searches soaring for the affordable etailer, and we’ve seen searches kick in between 9.30 and 10.30pm while the show is on.