Morgane Le Caer | 07.19.19 | Celebrity
Jelly Sandals Are the Latest Take on the “Ugly Shoe” Trend
Having benefitted from a high-fashion makeover, as well as a renewal in interest for all things related to nostalgia, jelly shoes are making a comeback for the Summer: there has been an 82% month-on-month increase in online searches on Lyst since April.
Labels like Gucci, Jimmy Choo, Simone Rocha, and Alexa Chung have all put their own spin on the polarising trend, while high-street brands like Asos, River Island, New Look, and Next have also been offering their own versions at more affordable prices. This season, however, the most searched for jelly sandals come courtesy of Gucci, Off-White, and Katy Perry.
Part of a general demand for ugly-but-comfortable-and-practical sandals, the jelly shoe trend directly stems from the success of the “ugly dad sneakers,” which have been unavoidable for the past few seasons. And while global searches for more feminine, heeled sandals have recently been on the up (they grew by 345% in June), the ugly shoe phenomenon doesn’t appear to be slowing down, with other retro styles also gaining in popularity.
Searches for Birkenstock shoes, which have been worn by everyone from Gigi Hadid to Frances McDormand on the Oscars stage, significantly increased by 221% this quarter. Crocs, thanks to numerous high profile collaborations with the likes of Christopher Kane and Balenciaga, have seen a 61% increase in page views on Lyst over the past couple of months. Teva, meanwhile, has been a popular footwear brand this Summer thanks to its functional Hurricane XLT2 sandals; the brand saw a 58% rise in searches in June.
But one question remains: with fashion being known for its volatility, how long will the ugly shoe phenomenon continue to drive sales?