While there’s still over a month to get planning before the big day, global fashion search platform Lyst and visual discovery engine Pinterest have combined and crunched their huge data sets to predict what everyone will be wearing this Halloween.
Together we’ve been tracking user activity and global trends over the past year, flagging the early signals for 2018’s hottest Halloween costumes. Which cultural moments translate into outfits that people want to wear, and which fashion trends crossover into costume territory?
To compile this list, the teams at Lyst and Pinterest analysed searches and saves across a combined pool of hundreds of millions of monthly users around the world. In order of popularity, here’s their ultimate prediction list for the outfits you’ll see at every Halloween party this year.
The data shows that consumers start searching, planning and pinning their perfect Halloween outfit from as early as spring onwards – giving a pretty strong indication of what will be the most popular costume ideas ahead of time. By monitoring search volume around trending topics and the key fashion pieces you’d need to get the look, we’ve pieced together this prediction list of the most-wanted looks worldwide.
2. A Riverdale Character
Based on a story from the Archie Comics, hit Netfix show Riverdale centres around a group of stylish high school students as they try to unravel their small town’s hidden secrets. Like Twin Peaks meets Gossip Girl, the cult show’s sexy/preppy aesthetic has made it a popular source of outfit inspiration.
Pinterest saves for Riverdale costume ideas have jumped 316% this year, with Betty and Jughead amongst the most Pinned characters. Fashion searches for Peter-pan collar tops, fluffy pink sweatshirts, Jughead-inspired beanies and fur-lined denim jackets have been increasing steadily on Lyst since August.
10. A Cow
An unexpected entry, we predict cows will be this year’s hottest hipster Halloween look. Doja Cat’s viral hit ‘Mooo!’ has had more than 15 million views on YouTube this summer, and Lyst has seen a spike in demand for bovine-inspired fashion products.
Page views of cow print bodies, T-shirts, trousers and jackets are up a combined 138% in the last month alone, with Topshop, Forever 21, BooHoo and Asos all stocking the trend. Pins on cow makeup and costume inspiration are up nearly 680% year on year. For group costume inspo, team up with cowboys, milk maids and milkshakes to complete the look.