Expect to see a lot of futuristic, sporty sunglasses this festival season. While last year was all about tiny and coloured frames, this season will see sport-inspired, futuristic and mirror shades, as demand over the last 3 months has surged across all price points.
After Kim Kardashian launched her new sunglasses collection in collaboration with Carolina Lemke earlier this month, searches for race-ready shades increased 650% the following week.
Bucket hats are proving to be the hottest accessory of the year so far, with searches increasing 54% from January. Designer or not, the 2000 nostalgia hat has been championed by all, from the Hadids and Kaia Gerber to Rihanna and Pharrell Williams. With demand showing no signs of waning it is set to be the hat of the summer.
Menswear harness fashion gained worldwide media attention earlier this year after Hollywood stars – Michael B. Jordan, Timothee Chalamet and Chadwick Boseman – championed them on the red carpet. Expect to see this trend become even more popular this festival season as searches for harness chest bags rise, up 257% since March. Expect to see this stylish and functional bag everywhere this festival season.