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Trend Report: Festival Fashion 2019

As Coachella is fast approaching this weekend, Lyst’s data team compiled a new trend report identifying some of the major trends, based on global search data and social media metrics, that we predict will influence this festival season.

To compile this report Lyst compared the online shopping behaviour of more than 5 million shoppers per month searching, browsing and buying fashion and analysed various spikes in search over the past three months. Along with research for emerging micro trends and ongoing shifts in the culture of fashion and consumerism over the last 3 years.

Image: Adam Katz Sinding

#1

Nostalgic...
Neon, Tie-Dye, Cycling Shorts

Searches for bright colour pieces, in particular, lime green and neon yellow, have seen a 96% increase over the past 3 months. Interest in neon fashion stems back to the new year, however, there has been a recent surge in searches – 113% since the beginning of March – likely influenced by festival season shopping. In the US the most commonly used search terms alongside neon are “swimsuits”, “bodysuits” and “cycling shorts”, with Forever 21 and Fashion Nova being the most popular retail destinations.

 

Fashion searches for tie-dye pieces have seen an increase of 88% since the beginning of January. In particular t-shirts and hoodies are the key items that have shown consistent searches month on month.

 

Demand for cycling shorts in the UK has risen 53% since March compared to +47% in searches for “biker shorts” in the USGlobally, the most viewed styles include neon biker shorts (+190%), rainbow biker shorts (+350%) and romper biker shorts (+300%).

#2

Embellished...
Sequins, Shells, Flashy Metallics

Demand has been increasing for shell detailed accessories like earrings, necklaces, bracelets and hair clips. Searches for shell jewellery is up 44% month on month with “shell earrings” being the most searched for keyword. The most viewed brands on Lyst right now for shell embellished accessories are ASOS, Free People and Mango.

 

Searches for sequin bikinis are also up 76% over the last month with the most searches coming from the UK and US. Sequin bikini sets have seen breakout searches while sequin bikini tops have generated 40% more page views on Lyst since the beginning of March.

You can expect to see boys in sequin outfits too. Shimmery jackets are trending in men’s festival fashion right now and this ASOS Jacket with Cut and Sew Sequins is getting all the attention with a 108% increase in views in the last 14 days.

 

Over the last six weeks, we’ve seen searches spike for “metallic one-piece swimsuit” and “metallic swimwear”. Brands seeing the most social engagement for these styles are ASOS and Fashion Nova.

Image Source: Adam Katz Sinding
Image Source: Adam Katz Sinding

#3

Ugly...
Sandals, Sneakers, Boots

Views of chunky sporty sandals have been on the rise over the last 3 months and are currently up 31% year on year. Expect to see sporty-inspired oversized “ugly” sandals on show this festival season — searches for “rubber sandals” have increased 34% since the beginning of March. In the last week, Lyst has seen a search for ‘Prada velcro sandals’ every 7 minutes.

 

Chunky “ugly” sneakers continue to be a favourite amongst fashion lovers. On trend and practical at the same time, expect them to be a safe choice for festival goers this summer.

 

Alongside that, Lyst is seeing a growing interest in cowboy boots – searches are currently up 37% month on month. From Ganni and Mango to ASOS and Free People, cowboy boots are having a fashion moment and white is currently the most commonly searched colour.

#4

Retro...
Shades, Hats, Bags

Expect to see a lot of futuristic, sporty sunglasses this festival season. While last year was all about tiny and coloured frames, this season will see sport-inspired, futuristic and mirror shades, as demand over the last 3 months has surged across all price points.

After Kim Kardashian launched her new sunglasses collection in collaboration with Carolina Lemke earlier this month, searches for race-ready shades increased 650% the following week.

 

Bucket hats are proving to be the hottest accessory of the year so far, with searches increasing 54% from January. Designer or not, the 2000 nostalgia hat has been championed by all, from the Hadids and Kaia Gerber to Rihanna and Pharrell Williams. With demand showing no signs of waning it is set to be the hat of the summer.

 

Menswear harness fashion gained worldwide media attention earlier this year after Hollywood stars – Michael B. Jordan, Timothee Chalamet and Chadwick Boseman – championed them on the red carpet. Expect to see this trend become even more popular this festival season as searches for harness chest bags rise, up 257% since March. Expect to see this stylish and functional bag everywhere this festival season.

Image Source: Adam Katz Sinding
Image Source: Y/PROJECT AW19 by Giovanni Giannoni

#5

Viral...Janties

When Parisian brand Y/Project showed a pair of unique denim shorts walking down the runway for their SS19 collection, it didn’t take long for the navy blue denim panties to go viral.

With over 3.8K social media mentions in under a week, generating a social engagement of over 514K, the opinions for this unusual denim piece are rather mixed.

However, with festival season approaching, Lyst has noticed a surge in traffic and a 2250% increase in page views since mid-March. Shoppers from all over the world are actively searching for Janties right now, so don’t be surprised if you see this wacky trend take over Coachella.

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