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Fashion: A Year in Music

As the curtains prepare to fall on 2018, we’re looking back at how fashion has impacted music this year, using data from Lyst and Lyrics.com

2018 has been an incredible year for both the music and fashion industries. We’ve seen the two industries collaborating more and more, with musicians fronting campaigns, from Harry Styles for Gucci to Jorja Smith for Nike. But when it comes to music, how much airtime has fashion had this year?

We’ve worked with lyrics.com, an online resource featuring lyrics and album information for a seemingly endless array of artists, to see how much fashion brands have been mentioned in music throughout 2018. The data revealed there have been nearly 2,000 songs by artists singing or rapping about a whole host of brands and products this year.

STANDS4, the brains behind Lyrics.com, have provided us with data regarding the growing usage of fashion-related brand names in song lyrics. The process involved analysing millions of tracks including all genres and styles, from the last seven decades. Here’s what we found…

1. Gucci is the music industry’s favourite fashion brand this year

The designer was the most mentioned brand in music in 2018, with hundreds of songs name-dropping all things Gucci – bags, belts and even belt bags.

2. The music industry cares about fashion over 10 times more than it did 50 years ago

In 2018, there’s been nearly 2,000 songs that mentioned fashion brands as opposed to less than 200 songs in 1968. Are musicians really 10 times more materialistic now than half a century ago?

3. We’ve ranked the top 5 fashion brands in 2018, according to musicians

This year, rappers and singers have been filling their rhyme schemes with the fashion labels they love to wear. So, who are 2018’s hottest designers, according to the music industry?

1. Gucci
2. Chanel
3. Versace
4. Nike
5. Prada

4. 24 is the magic number for Vivienne Westwood this year

Views of red dresses spiked 24% in 24 hours after Camila Cabello wore a Vivienne Westwood red dress to the Grammys.

5. Young Thug is the most fashionable musician of 2018

Young Thug made the most mentions of fashion in music this year, name-dropping a total of 31 different brands into his songs of 2018.

6. Sartorial showdown – Nicki Minaj vs. Cardi B

The pair may have got into a physical fight during a NYFW party this year, but which female rapper came out of 2018 as the most fashionable? Cardi B rapped and featured on 12 songs that mentioned fashion brands this year, as opposed to 10 from Nicki Minaj.

7. Coachella was the most fashionable festival of the year

When it comes to Coachella, who you’re listening to is just as important as who you’re wearing. This year, searches for Balmain hoodies rose by 58% after Beyoncé’s Coachella performance #Beychella.

8. Cardi B likes Balenciaga, and so do millions of others

In her 2018 hit song ‘I like it’, Cardi B talks about her appreciation of Balenciaga trainers – you know, the ones that look like socks? Clearly her fans agree with her sartorial preference, as the song has already racked up over 650 million plays on Spotify since May and the Balenciaga sock boots were a global sell-out.

9. Jay-Z was crazy for Off-White this year

The rapper not only gave Virgil Abloh’s Off-White a shout-out in his only album of the year ‘Everything Is Love’, he was also seen dressed head to toe in the brand on his ‘On The Run II’ tour. Sporting the Nike x Off-White printed shell hooded coat and a pair of Off-White x Air Jordan 1 “UNC” sneakers.

10. Musicians are the new front-row royalty

Cardi B was the undisputed queen of New York Fashion Week this year, sitting front row at shows like Alexander Wang, Dolce & Gabbana, Jeremy Scott, and Christian Siriano. She was even seen cosying up to Vogue editor-in-chief, Anna Wintour, at Alexander Wang’s catwalk – is this the new cross-industry friendship we never knew we needed?

11. Lil Pump only wears designer

Lil Pump is best known for his 2017 hit song ‘Gucci Gang’ and this year, he stayed faithful to his beloved brand, name-dropping the label again in his hit ‘Esskeetit’ in which he reminds his fans to ‘only wear designer’.

12. Cheat Codes are the least brand loyal DJ’s of 2018

This year, electronic DJ trio Cheat Codes released a song called Balenciaga. But this song also mentioned how they bought their ‘baby’ Prada. Does this make them cheats by name and by nature?

13. K-Pop stars are 2018’s major global fashion influencers

As the love for K-Pop continues to grow worldwide, Korean artists have been driving search spikes for brands such as Moschino and Chrome Hearts with their outfit choices. Vogue named EXO’s Kai as the ‘star of Gucci’s stunning resort show’ back in May 2018.

14. Forget Chanel No.5, it’s all about Chanel No.2 this year

In 2015, Chanel was the 4th most mentioned fashion brand in music, but has managed to climb its way to 2nd place in 2018. Artist Slim Jxmmi even managed to get an impressive 56 mentions of Chanel into one song alone, any guess as to what the song was called?

15. If Rihanna wore it, you want it

Rihanna wore a Gucci balaclava at Coachella this year, causing a 19% spike in searches for the item.

15a. The Ariana effect is real

Searches for oversized hoodies are up 130% year-on-year in 2018, thanks to the ‘Ariana effect’. After all, Grande does mean large…thank u, next.

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