Morgane Le Caer | 07.16.19 | Celebrity

Caroline Flack’s Outfits Are the Real Winners of Love Island

Love Island 2019 has once again become this Summer’s most talked-about show on British TV, with millions of us watching the islanders couple up, break up and make up. While the winning duo has yet to be announced, Lyst’s data team has been monitoring UK fashion search and sales patterns online, and the findings are clear: presenter Caroline Flack’s outfits are the real winners of this year’s show.

After a handful of appearances in just over a month, Caroline’s outfits have become some of the most talked-about moments of the show, each of them instantly turning into a breakout search. Ahead, see which of Caroline’s ensembles have been the most popular over the past few weeks, as well as the trends that have been inspired by the presenter.

The High-Low Dress

View this post on Instagram

Tonight ❤️

A post shared by Caroline (@carolineflack) on

Caroline Flack’s high-low dress from New York-based designer Caroline Constas has undoubtedly been her most popular Love Island outfit — as of yet. Within 3 days, searches for Caroline Constas dresses soared by 183% on Lyst. The exact number worn by the presenter sold out, becoming the brand’s most popular design.


The Gold Dress

Caroline’s gold Michelle Mason number has seen searches for gold dresses rise by 211% on Lyst. Meanwhile, demand for the brand has gone up by 4%. Customers were also visibly taken by the style of the presenter’s dress: searches for asymmetric dresses were up 31% in the last 2 weeks of June.


The Denim Skirt

Before going live for another Love Island episode, Caroline posted a photo of herself wearing a Christopher Kane top and a Topshop denim skirt, which immediately became popular items on Lyst: searches for Topshop skirts rose by 257% within days, while her Christopher Kane “More Baby More” t-shirt became the brand’s 3rd most popular product in June.


The Denim Dress

For this season’s very first show, Caroline wore a denim mini dress by Christopher Kane that quickly went viral. Selling out in a matter of hours, it inspired a 5% growth in searches for the designer, as well as a 42% rise in demand for denim dresses.


The Heart-Print Dress

Posing in a heart-print number by For Love & Lemons on social media, Caroline Flack sent her fans on the hunt for her dress, which quickly sold out. Demand for the brand’s designs went up 24% in June, and searches for similar dresses in a polka-dot print grew by 77% in the days following her Instagram post.


The Leopard-Print Mini

Self-Portrait might be a go-to for wedding guests, but Caroline Flack proved that the label goes beyond sophisticated midis. Demand for the brand’s dresses went up 35% after she posed in a leopard-print mini.


The Classic LBD

View this post on Instagram

Lets go live .. dress by @revolve shoes @sophiawebster

A post shared by Caroline (@carolineflack) on

After Caroline Flack wore a little black dress from Revolve, demand for the style grew by 20% on Lyst. Meanwhile, searches for the brand has risen by 13%, and global demand for mini dresses has been up 87% since June.


The Snake-Print Mini

View this post on Instagram

Snake in the grass (you ‘eard) @reformation

A post shared by Caroline (@carolineflack) on

Caroline’s mini snake-print number was an immediate success: searches for Reformation dresses grew by 26% in the hours following the publication of her photo on Instagram.



Morgane Le Caer

Morgane Le Caer is Fashion Insights Reporter at She studied English Literature & Foreign Civilisations at UCL, before spending four years writing fashion, beauty, celebrity, and lifestyle content at Popsugar. You’ll see her writing about the biggest events and latest trends taking over the fashion industry.