Morgane Le Caer | 05.07.18 | Product Launches
Beyond Yoga x All Woman Project Unveil Inclusive Capsule
As a non-profit organization, All Woman Project is no stranger to fashion collaborations. The foundation already has collections with Aerie, Stella & Dot and Nike under its belt, so its latest partnership with Beyond Yoga makes total sense. The athleisure brand and organization have come together to create a limited-edition capsule collection with 10 percent of the proceeds going directly towards AWP’s female-focused initiatives.
Available now online at Beyond Yoga and Bandier, as well as at select Bandier stores, the collection covers fives pieces that are designed to be comfortable while encouraging self-confidence during every activity. Plus, the range, which covers a sports bra, high-waisted legging, pullover, duster and scarf, comes in an all-inclusive size range of XS-3X.
“All Woman Project is changing the mindset of society and leaders in the body positive movement, and we are so excited to be collaborating with such an inspiring group of women,” said CEO and Co-Founder of Beyond Yoga, Michelle Wahler.
Beyond Yoga and All Woman Project also enlisted artist Rose Pivoine when designing the range. Pivoine – real name Vanessa Vannier – is a Parisian textile designer, known for her illustrated prints, who created an exclusive design for the Beyond Yoga x All Woman Project collection. The print celebrates women in every guise and features on the lining of each piece throughout the five-piece range. She also created the campaign visuals for the exclusive collaboration.
Charli Howard, co-founder of All Woman Project, commented, “We are proud to hold the same body-positive values with Beyond Yoga, who, like us, choose to create diverse campaigns, as well as maintaining a high quality feel throughout. We are excited by this collaboration and hope many women will feel confident, sexy and able to take on anything in our exclusive line of clothing!”
This is the first time Beyond Yoga has collaborated on a collection, whereas All Woman Project makes a habit of teaming up with brands in order to challenge the way women are portrayed in fashion and media campaigns. The body-positive organization encourages equal representation of women – regardless of age, race or shape – to empower girls and women around the world to feel good about themselves. It does this through exclusive partnerships, organizing events and workshops, and by working with schools and colleges across the world.
Beyond Yoga x All Woman Project is available now online at Beyond Yoga and Bandier, and at select Bandier stores with prices from $64-132.