Chloe Jagger | 09.05.18 | Product Launches
Adidas and Stella McCartney Release New Vegetarian Leather Stan Smith
Stella McCartney has always been a pioneer of the vegan movement, re-framing the design of cruelty-free materials for the conscientious consumer. And this fall, the designer is bringing her green approach to the brand’s ongoing relationship with adidas – unveiling its first vegetarian leather Stan Smith sneaker.
Available for pre-order worldwide today, the iconic Stan Smith sneaker is completely leather-free and suitable for vegetarians. Not scrimping on style either, the new vegetarian sneaker sticks to the original Stan Smith design, including all of its original details. The iconic Stan Smith face remains printed on the tongue of the right foot, while Stella’s portrait and signature adorn the left and stars in stripes replace the shoe’s iconic three stripes. The designer’s logo will also feature alongside the original sneakers burgundy and blue stripe bands at the heel.
With its Mass Market appeal, the new vegetarian Stan Smith sneaker has the opportunity to effect massive change and generate desirability around leather alternatives. It is also a smart move on adidas’ part – the global synthetic leather market will be worth about £60bn ($85bn, €69bn) by 2025, demonstrating the growth potential of this market. This paired with the fact that both millennials and Gen Z consumers are beginning to demand products that support their animal-free lifestyle, makes the sneaker a bold, but ultimately timely move.
As a vegetarian brand, Stella McCartney has always been fully committed to never using leather, skin, fur or feathers. Paring this approach with adidas’ mass market appeal, there is hope that the new Stella #stansmith will pave the way for other global brands to follow suit.
In celebration of the designer’s birthday that week, the sneaker release will coincide with the brand’s in-store sneaker week concept – The Loop Lab. Exclusive to Stella McCartney’s flagship store on London’s Old Bond Street, the Loop Lab is a first-time exhibition which will explore the construction of McCartney’s new sustainable Loop Sneaker.