Founded by Erling Persson in 1947, H&M is a Swedish fashion retailer offered in over 50 countries worldwide. The label has developed a strong reputation for its up-to-the-minute, affordable and sustainable apparel and accessories for shoppers of all ages. With a reputation for quality and reliability, H&M is the go-to store for every occasion. Whether it's an ultra-chic trench or a wintry parka, H&M coats are sure to provide the style for you. In a wide range of shapes and colours, H&M capture the coolest outerwear every season.