ASOS Casual and day dresses

Update your closet today with ASOS. Shop all the latest designer dresses in our selection. Crafted using materials such as denim and demonstrating a pared-back aesthetic, the brand’s line of dresses is perfect for coordinating with a whole host of outfits. ASOS is renowned for creating highly wearable, well-made dresses. The label is committed to delivering pieces that are not only expertly crafted, but look good and are fully functional, too. Effortlessly cool and well-crafted – ASOS' dresses deserve a place in every wardrobe. Once you’ve invested in a denim item, keeping it looking its best is a must. To keep your denim dresses looking as pristine as possible, we would advise checking the care label inside your garment before attempting to clean. Proper care will easily extend the life of your denim. To maintain fit, shape and colour, we advise washing every three to five wears. Use a mild detergent with cold water on a gentle cycle, and wash inside out to prevent abrasion and increase colour longevity. Dryers can cause shrinking, so always hang up denim to air dry. Even if care instructions include dry cleaning, do so sparingly as it is not usually recommended. Our edit of ASOS dresses features a whole host of unique yet easy-to-wear pieces. Shop all your favourites right here.