Alala

Founded in response to fast paced modern life and inspired by the label’s home of New York City, Alala is the luxury activewear brand that brings a sophisticated edge and downtown cool to classic sportswear. Blending functional design with a high fashion appeal, Alala designs with the contemporary world in mind: creating stylish designs that work whether you’re hitting the gym or dressing for daily life. Statement prints and pops of colour define the clothing, which includes everything from classic sports bras and lightweight tank tops, to leggings and workout dresses. Chic but functional, this is fashion’s answer to activewear.