ACRONYM

Based in Berlin, ACRONYM is a contemporary clothing brand that explores the connection between technology and fashion. Founded in 2002 by Errolson Hue and Michaela Sachenbacher, the label is known for its innovative designs such as the Analog MD Clone jacket, as well as clever collaborations with global brands. Taking a fashion-forward approach to technical clothing, ACRONYM delivers a range of functional pieces that are ideal for everyday wear – think drawcord pants, convertible jackets and wind-resistant coats.