Wednesday 04.07.21

Fishnet and crochet bags: Since January, searches for netted and macramé bags have increased by 146%. Most wanted pieces include Prada’s mesh drawstring bag, Staud’s Moreau bag and Nanushka’s Naiya vegan leather bag. Meanwhile, searches for crochet bags are also high, rising 62% over the past two weeks. Most popular styles include those by Bottega Veneta, Dolce & Gabbana and Chanel.

Cowboy boots: Over the past month, global searches for cowboy boots went up 27% with “croc” and “cow” amongst the most popular search terms. Isabel Marant is the most wanted brand for the style, with page views for the brand’s Denvee boots increasing 19% month-on-month. Other popular pieces include Other Stories’ croc embossed cowboy boots, Paris Texas’ snake effect leather cowboy boots and Ganni’s low Texas boots.

Safari hats: Demand for outdoor and safari-style hats is growing quickly with searches increasing 29% month-on-month. While drawstring hats remain high in searches (+13%), wide-brimmed bucket hats are rising in popularity (+45%). Worn by celebrities and influencers, including Hailey Bieber, searches for Jacquemus’ Artichaut hat increased 157% over the past two weeks. Looking at colors, shoppers are mainly looking for natural, black, white and green hats. Henschel’s Voyager hat, Tommy Bahama’s Pineapple safari hat and Ganni’s Hewson wide brim hat are amongst shoppers’ most wanted items.

Yellow: Searches for yellow pieces have been growing since January and they are currently up 46%. Fashion lovers are looking for “pastel” and “neon” when searching for yellow pieces, while the most searched categories for the color are dresses and sneakers. Most sought-after brands for yellow dresses include Other Stories and Ganni, while Asics’s Gel Nimbus 21 are the most wanted yellow sneakers.

’70s style: Demand for ’70s-inspired pieces continues to grow; searches for brown suits are up 22% whilst page views for tank tops grew 14% month-on-month. Following the release of The Serpent on Netflix, we’ve also seen a significant increase in global searches inspired by Monique’s bohemian ’70s style. Searches for flares (+34%), halter-neck tops (+27%) and printed hair scarves (+13%) have all increased since the series aired at the start of April.

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