Casablanca-born designer Joseph Ettedgui founded JOSEPH to champion the works of many up-and-coming fashion designers from across the world. That was in '72, but today the late Moroccan designer's namesake has its own line of contemporary men's and women's garments – and each piece celebrates the nuances of artisanal craftsmanship with expert finesse. From King's Road, Chelsea to Paris and New York, this brand's reach extends far and wide. JOSEPH stretch-knit top93% viscose, 1% polyamide, 6% polyesterSlips onSlim fit, round neck, ribbed detail, short sleevesHand washTrue to sizeMidweight, slight stretch. Colour: red