Take the '70s and '80s New York rock scene, embrace a hint of Parisian romanticism, and season with a splash of Japanese playfulness. That's the recipe behind French brand IRO, launched in 2006 in the capital's picturesque Saint Germain neighbourhood. The label's speciality lies in trend-transcending styles, with bold silhouettes, painterly patterns and textural accents appearing as key motifs; all the ingredients you need for a nonchalant Left Bank style. IRO wool-blend blazer48% wool, 38% polyester, 12% viscose, 2% elastaneButton fasteningRelaxed fit, double-breasted, peak lapels, chest slip pocket, side flap pockets, long sleeves, buttoned cuffsDry cleanTrue to sizeMidweight, slight stretch. Colour: blue