Since it was founded in 1983 by Franco Moschino, Italian design house Moschino has become synonymous with iconography and having a mischievous approach to fashion 'something which current Creative Director Jeremy Scott is only adding to. As its younger diffusion line, Love Moschino plays on this, injecting a sense of fun into its printed T-shirts, cute ballet pumps and shoulder bags. Slogans and signature heart motifs compete with classic quilted designs across its coveted handbag collection.