Turn to River Island's collection of jeans for your everyday staples. Available in a wide range of colors and styles, these jeans are built to last from materials such as denim. The label merges functional, comfortable qualities with its signature design aesthetic to create pieces that will work for a range of occasions. River Island's pieces never fail to make a statement. Once you’ve invested in a denim item, regular maintenance is a must. Before attempting to clean denim, we would always recommend checking the care label inside your garment before attempting to clean. The longevity of denim often comes down to how it’s cared for, and we recommend only washing every three to five wears to help maintain fit and colour. Always turn denim inside out first before using a gentle cold-water cycle on the machine and a mild detergent. Avoid excessive exposure to sunlight, bleach and harsh chemical cleaners. Our selection of River Island jeans is specially curated to make sure all your style needs are covered. Shop new arrivals today.