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Founded in 1998 by Massilmiliano Giannelli, Société Anonyme is an independent boutique based in Florence, Italy. Alongside the latest high-end designer collections, it offers up an in-house apparel and lifestyle brand defined by its minimalist, conceptual style, clean lines and stripped-back detailing. Look to the latest men's Société Anonyme knitwear for ultra-cool, unique pieces with a timeless appeal. Expect luxurious Merino wool jumpers and cardigans, updated with quirky notes of detail, asymmetric hems and vibrant pops of colour.