From the very beginning, the brand Ralph Lauren has been synonymous with a kind of classic 'New England' style living: from the boardrooms to beaches, poolsides to polo fields. Polo, the first full line of menswear, was launched in 1968 where the iconic polo pony logo first appeared, chosen for its subtle signaling of 'discreet elegance and classic style' embodied by the sport. Effortlessly exude sophistication and style with the men's Ralph Lauren Purple Label knitwear collection. The Purple Label range, launched in 1994, is 'dedicated to the highest levels of quality' and aims to be the ultimate expression of style for the modern gentleman. Choose from decadent merino and cashmere in a variety of knitwear styles.