Legendary British designer, Sir Paul Smith has been a key figure in the fashion industry since the opening of his first store in 1970. His first collection was unveiled in Paris in 1976, and is now presented twice yearly in the French capital. Now firmly established as one of the world's leading labels, Paul Smith continues to dominate the luxury fashion market with his quirky designs and punchy colour palettes. With a signature, quintessentially British style that embodies the designer's heritage, tailoring is at the heart of the label's clothing range. In addition to tailoring, classic wardrobe staples including polo tops and outerwear are reinvented with flashes of colour and fun design twists for a dash of British quirkiness.