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Stripping denim down to its most essential, pure elements 'this is the idea behind Naked & Famous, a contemporary casualwear label launched by Canada-based designers Brandon Svarc and Bahzad Trinos. Renowned for its world-class Japanese denim jeans and jackets, this celebrated label has now extended its product portfolio to include men's Naked & Famous sweats and premium sportswear. For the men's Naked & Famous sweats collection, expect to see everything from French terry pullovers to heathered cotton varsity jumpers and washed, lightweight cardigans in mottled, sun-faded colourways. An elegant riff on wardrobe classics, these pieces are your ticket to instant off-duty cool.