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First established in 1904 when tennis player Rene Lacoste invented the polo shirt allowing him and his fellow athletes to look and feel good on and off the court, Lacoste has developed over the years into an all-encompassing lifestyle brand. Known for elegant sportswear in bold colours and premium fabrics, this French label is the epitome of functional fashion. Comfortable, casual and cool, men's Lacoste L!ve shirts range from pattered Hawaiian styles to sharp button-downs in block hues 'perfect for night or day.