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An inventor as well as a tennis star, Rene Lacoste was responsible for coming up with the very first polo shirt in 1904. Developing over the years into a label known for practical elegance, Lacoste is now an all-encompassing lifestyle brand with lines in cosmetics, ready-to-wear, accessories and home textiles. Men's L!ve knitwear is sleek and refined in bold colours and eye-catching patterns. Made from premium yarns, these casual knits are based on sportswear 'think cricket jumpers and vintage-style tennis cardigans.