Give your jeans collection an instant upgrade with on-trend additions from Haikure. Haikure takes particular care in sourcing the finest materials for its range of jeans, so expect pieces made from denim. Available in a variety of colours and designs, Haikure's jeans will work as well with your weekday workwear as they will with more casual looks. If there's any brand who can make seasonless, wear-forever jeans, it's Haikure. Denim items are a great investment, and it pays to care for them properly. Taking care of denim doesn’t need to be difficult, we suggest checking the care label inside your garment before attempting to clean. If cared for correctly, your favourite denim will last you a lifetime. When using a washing machine, select a cold, gentle cycle and turn inside out to minimise colour loss and fading. We recommend washing every three to five wears, as reducing the number of times you clean denim will preserve its shape. As heat from a dryer can breakdown elastic and fibres, always let denim air dry. Store by hanging up by the back belt loop, which will avoid any unnecessary creasing or stretching of the fabric. Discover the best jeans from Haikure in our edit. Shop now for jeans that work for a variety of occasions.