The Chup label, founded by Glan Clyde, specialises in colourful knitted socks, imbuing the everyday staple with a look and personality of its own. The Chup brand takes socks seriously. Based in Japan, the label produces intricately detailed cotton blend socks for a soft, superior feel. Distinct details like the jacquard knit pattern and hand-linked toes make a pair of socks from Chup worth showing off. Wear with upturned trouser hems for an added splash of colour and character.