Boho is the major aesthetic that most people associate with Free People, a brand that has built a reputation on evoking images of femininity, courage and spirit. The brand began as a label for younger women but has matured into a popular option for women anywhere from 20+. The beachwear range from Free People includes numerous different styles, from basic bikinis, to tie side crochet looks and strappy racer back designs. There are kaftans for cover up, fun, bright one-pieces and different bikini top styles from bandeau to triangle. The line also includes a range of cool surf wear.